ASSAGGINI WEBSITE
About Assaggini
Assaggini is a popular Italian restaurant in Glasgow, known for its unique take on traditional Italian dining. Specializing in small plates, or "assaggini" (which translates to "little tastes" in Italian), the restaurant offers a authentic culinary experience that encourages sharing and savouring a variety of flavours.
Following the success of its West End and Edinburgh locations, Assaggini is now expanding with a third venue on the iconic George Square. The restaurant’s philosophy is rooted in the joy of sharing food, where diners can explore a rich tapestry of Italian flavours in a relaxed, contemporary setting.
Assaggini Website Structure, Content & Requirements
Home Page:
Hero Section: High-quality image or video of the restaurant.
Call to Action (CTA): Buttons for making reservations, viewing the menu, and contacting the restaurant.
Overview: Brief introduction to the restaurant’s concept and unique features.
About Us:
Story of the restaurant’s fresh pizza, pasta small plates
Team: Introductions to the chef and key staff members with photos and bios.
Philosophy: Explanation of the restaurant’s culinary approach and values.
Menu:
Categories: Glasgow West End, Edinburgh – Food and Drink menu
Allergens: Detailed descriptions of each dish, including ingredients and potential allergens.
Prices: Clearly listed prices for all menu items.
Take away menu – and take-away ordering platform – including links for collection and delivery.
Specials: Highlighting any seasonal or chef’s specials.
Reservations:
Online Booking: Open table
Contact Information: Phone number and email for reservation enquiries.
Private Dining: Information on booking private events or large parties.
Gallery:
Photos: High-resolution images of dishes, the interior, events, and guests enjoying their meals.
Videos: Short clips showcasing the ambiance, kitchen, and dining experience.
(maybe done using Assaggini Instagram feed)
News:
Post: new menu items, chef’s insights, recipes, events and restaurant news.
Comments: Option for users to comment and share posts.
Events
Promotions
The Brief
As Assaggini continues to grow, we require a better online presence to drive customers to our venues. The website is outdated & does not currently reflect Assaggini as a brand.
We are asking for our website to be revamped and redesigned to reflect this exciting new chapter. The updated site will showcase the restaurant's dynamic atmosphere, menu highlights, and the unique culinary journey that awaits at each location. Whether you’re planning a casual meal with friends or a special occasion, Assaggini invites you to discover the essence of Italian dining, one small plate at a time.
Contact Us:
Address: Restaurant’s location with a map integration.
Hours: Opening and closing times.
Form: Contact form for and feedback.
Social Media Links: Icons linking to the restaurant’s social media profiles.
Join our Mailing list.
SEO Optimisation:
Keywords: Incorporate relevant keywords for local search optimisation.
Metadata: Proper use of meta titles, descriptions, and tags.
Alt Text: Descriptive alt text for all images.
Responsive Design:
Mobile-Friendly: Ensure the website is optimised for viewing on mobile devices and tablets.
Fast Loading: Optimise images and use efficient coding practices to ensure quick load times.
Accessibility:
WCAG Compliance: Ensure the website meets Web Content Accessibility Guidelines for users with disabilities.
Integration:
Social media: Buttons for easy sharing and following.
Email Newsletter: Sign-up form for a newsletter to keep customers informed about news and promotions.
Analytics:
Tracking: Implement Google Analytics to monitor traffic, user behaviour, and conversions.
Reports: Regular analysis of website performance and user engagement metrics.
Content Management System (CMS):
Easy Updates: Use WordPress for easy content updates and management.
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